Rich DeMatteo

5 Important Social Media Lessons Learned in 5 Years at Bad Rhino

I don’t know if you knew this or not, but Bad Rhino social media celebrated 5 years (officially, but t’s actually closer to 7…but who’s counting?) in April 2016.  We appreciate your gifts of expensive scotch, chocolates, and Tesla’s to celebrate our milestone and we understand if yours is still in the mail. As we’ve hit […]

7-Step Social Media Survival Guide: Small Businesses Editon

Social Media Survival Guide: Small Business

Bad Rhino’s Social Media Survival Guide In today’s day in age, social media is not an option for businesses to have anymore, it is a necessary aspect they must invest in. Many people think running social accounts is an easy job until they have to do it. As a small business owner, it can be […]

Proof That Organic Reach Isn’t Completely Lost

How social media managers feel immediately after posting content they think will do well.     Listen to any social media manager talk about the current state of Facebook and they’ll tell you that it’s largely a pay to play environment and that organic reach is donezo. Content may still be king, but advertising is […]

Similar to LinkedIn, Facebook is Letting Users Test Profile Tags

Facebook

Here’s a new one for you: Facebook is currently testing a feature that would allow users to add profile tags to their pages. The tags, ranging from skills to emojis (!), are very similar to the section of LinkedIn’s website that allows your colleagues to endorse you for various skills. Via The Next Web, a Facebook spokesperson added […]

Should Facebook’s Floating Videos Feature Make YouTube Nervous?

According to The Next Web, Facebook has been testing a “Floating Videos” feature that allows users to simultaneously watch videos and scroll through their News Feed with the click of a button. Essentially, this button would allow videos to be moved anywhere on the screen while users scroll through recent the latest updates from their friends and […]

Twitter Direct Messages No Longer Limited to 140 Characters

It’s been a busy week for Twitter. After news broke that CEO Dick Costolo would be leaving the company, Twitter’s Developer Team announced that direct messages will no longer be limited to 140 characters beginning in July. The move could be great for customer service communication between brands and personal accounts, as everything can now […]

Facebook Business Pages Could Soon Use "Saved Replies"

Aiming to improve the online customer service experience, Facebook is testing a “Saved Replies” feature that could soon be utilized by all business pages. The feature would save business owners time by allowing them to simply write and save a response that they frequently send out to customers, as opposed to having to type out a new […]

5 Strategies That Make Managing Multiple Social Media Accounts a Breeze

Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu.    . My daily job responsibilities include managing more than 30 social media accounts. No, I’m not kidding you. I work for […]

How to Use YouTube for Your Small Business

While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017 […]