The vast reach of social media often means it can help a brand make a huge impact, much like Oreo did when its marketing team posted a witty Tweet to correspond with a power outage during the Super Bowl. However, the pendulum of influence can also swing in the opposite direction, causing some brands to […]
I think its safe to say social media is a big part of most people’s lives these days. Because of this, social media marketing is a huge part of any brand’s overall marketing strategy. Facebook has been the reigning king of social media for a while. However, recently the reach of business pages has severely […]
It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the need to produce “great content.” When I read these posts, I get all kinds of how-to’s and suggestions […]
Website: Social Media Examiner Article: 3 Social Media Tools That Help Marketers Save Time Why spend more time on your social media marketing when there are ways to make your it quicker? Here’s one reason: the budget. The answer to that lies within these 3 tools that will greatly lower your time spent working on your marketing (without breaking […]
#472360975 / gettyimages.com You’ve done it, I’ve done it. We’ve all been guilty of it. We’ve mass-posted a single post to all of our social media channels. The same link, same image and same copy to accompany both. It may not seem like a big deal, but chances are the audiences on these social platforms […]
While the use of infographics on the web seems to have exploded in 2010, they are, by no means, a new phenomenon. One of the earliest instances of the usage of an infographic dates back to 1858, in a report entitled, “Mortality of the British Army”, created by Florence Nightingale. They’ve been in use ever […]
What story does your brand tell? As a company, you may think you are the one who determines how customers view you, but in the reality of social media today, it is often the customer who determines what your brand says about you. Your brand image reflects the personality of your company or product. It gives […]
Annaliese Henwood is a marketing and public relations specialist with interest in making an impact for businesses and nonprofits alike. Annaliese can be found through her website, or you can join her on Twitter, Google+, and LinkedIn. Scenario One: You’ve convinced your superiors that a social media marketing plan is worth the company’s investment. You’ve developed a formal marketing […]
Twitter is a very effective tool for brands looking to reach a greater number of people. The key to the effectiveness of Twitter is all in the tweet. Many people get discouraged by the limit of 140 characters, I say, use it to your advantage! Use Twitter to help structure your brand’s key marketing messages […]
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