Twitter is a very effective tool for brands looking to reach a greater number of people. The key to the effectiveness of Twitter is all in the tweet. Many people get discouraged by the limit of 140 characters, I say, use it to your advantage! Use Twitter to help structure your brand’s key marketing messages […]
#185075141 / gettyimages.com So by now you should know that your company should be on Twitter. If not, call me. I’ll explain it to you again. The next step is making sure twitter is actually working for you. Getting your audience to engage with your tweets is key. You want people paying attention to what […]
#200532276-001 / gettyimages.com The first time I heard the term “second-screen viewing” or “second-screen viewer,” I rolled my eyes. We have been watching TV and eating, reading, doing homework, “studying,” emailing with clients, etc. for as long as the TV tray has existed. But what we haven’t experienced for decades is the ability to track […]
Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization […]
Mickey Baines is the President & Founding Partner at Fourth Dimension Partners, a higher education consulting practice. In addition, he appears regularly as an on-air guest for QVC and co-hosts a local TV show in central Pennsylvania. You can tweet Mickey @4DPartners. . . If you blog regularly to promote your business, you are putting in a significant amount of […]
Social media can be both a blessing and a curse for businesses. On the one hand, it gives you personalized and nearly constant access to customers and gives your company a friendly and helpful voice. On the other hand, it’s all too easy for a company or its employees to make a careless mistake that […]
There’s lots of buzz on the Internet about finding and engaging with industry influencers. We see lists of influencers, are encouraged to connect with them, and even strive to become an influencer ourselves. It’s often stressed online, that if you want your company blog to get noticed and talked about, you have to know influencers […]
Snapchat released a new function allowing users to alternatively chat with each other via text – or as the blog post announcing the release said, “putting the Chat into Snapchat.” Swiping to the right on a friend’s name in the app allows chats to happen. One caveat, however, is that messages will be deleted once […]
When you are a small business owner, you will find that there are certain techniques which work well for large businesses but may not be as relevant for those of a smaller size. One marketing tool which works well for both types of entities, but especially so in the case of small businesses, is search […]