Without a keyword plan, it’s hard to plan any online marketing or advertising initiative — nearly impossible. Inbound marketing, on Facebook or any other site, depends upon solid SEO, which is based on strategic keyword planning and usage. Content still matters, but if the right words aren’t used in that content, words and phrases that […]
Last month, Facebook introduced Trending to its News Feed, allowing users to see top stories in pop culture, sports, politics, news and more. Now, a new feature has been introduced that can supplement Trending in connecting users with what’s going on in the world. When one page tags another page, that post will now be […]
Facebook advertising is more sophisticated than it was a year ago, or even six months ago. When advertising was first introduced to the platform, right-hand side ads were the only option, but now the options are almost endless (at least with the various types they seem endless!). Navigating these different ad options can be tough […]
Kristen Kwiatkowski is a freelance writer based in the Philadelphia area. When not writing about social media and SEO practices, Kristen enjoys writing about local charity events, style and food and wine topics. Follow Kristen on Twitter: @sunflowerdali11. . In today’s business world, marketing is everything. This is especially true in the case of small […]
Do you keep up on trends happening in fashion, foods and other markets your interested in? We all do. We want to be “in the know” so to speak and it gives us a feeling of being knowlegeable and popular. Businesses pay attention to trends as well, but for different reasons. Trends are determined by […]
With more smartphone users using their mobile devices for shopping, a 20% increase according to the 2014 Mobile Payments State of the Industry Report from Mobile Payments Today, it only seems natural that mobile payments adoption would be increasing as well. Not so fast, says this article from Fox Small Business Center, who cites the […]
In this article we are going to talk about content marketing – what it is, why its great for small business and how you can develop a strong content marketing plan. Content marketing is a newly emerging trend in which businesses create and share content online with the goal of acquiring new customers. This media […]
Jeff Gargas is the co-owner and lead developer with ENI Multimedia. He is a social media and online marketing strategist who works with small businesses. Prior to starting ENI, Jeff spent 15 years in the music industry and has spoken at music conferences around the country. He is also currently a regional director with USA Parkour, a […]
Does your business connect emotionally with your online following or community? How do you know if you are or not? Does it matter? At last year’s #Inbound13 conference in Boston, Seth Godin said the following about connection: ” We’re leaving the industrial economy and entering the connection economy. Mass won’t work any more.” Ted Rubin […]
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