Businesses understand that social media is a lot more than just updating their Facebook page, or sending out a couple tweets. It has the power to turn prospects into customers and people into brand evangelists. It directly impacts the bottom line and makes or breaks a marketing plan. So, what is a business to do? […]
Thinking about launching a new product or service? Don’t forget to build social media into your launch strategy! So, how do you best put social media to use for your launch? Always align your marketing initiatives with your social media strategy. A strong social media plan will help you hit your sales goals, create buzz around your […]
Teri Cooper’s passion for customer service pulled her into Internet Marketing & Social Media about 10 years ago. She is currently the Internet Marketing Manager at Golling’s Arena Chrysler Dodge Jeep Ram in Dayton, Ohio. You can tweet her @bizfunctional. If there was a business owner back in the late 1800s that heard about the telephone […]
Scott Murray is the Social Learning Evangelist for TrainUp.com, the web’s largest career marketplace. He is also a contributor to the Training Insights Blog, a series of blogs dedicated to career and professional development. . . Podcasting is what finally forced me to create a Twitter account for the first time. When I produced my first […]
No one’s perfect. No matter how had you try to avoid them, problems will arise on your company’s social media profiles. When this happens, you may notice others starting to latch on. Be proactive and know how to identify and handle such negativity. The Source of Negativity Before you can solve the problem, know where […]
Connoisseur – the very word seems to imply a sophisticated collector, but in today’s day and age, the modern day connoisseur collects knowledge and shares it with their followers and fans. The newest connoisseur is one that shares their knowledge via social media sites and provides their followers with interesting content that they might not […]
Beki Winchel is a social media PR consultant and freelance writer currently working on The SMC Matrix. Learn more about her – and follow her – at about.me/bekiwinchel. I recently wrote a post about building a Facebook community. However, building a community on Facebook isn’t a June Cleaver-esque undertaking. With all the opinions and personalities out there, you’re […]
Darren Slaughter is a member of the Construction Marketing Association and spent 15 years developing marketing and advertising strategies for home improvement contractors before building darrenslaughter.com into a full-service web design and social media agency in 2005. You can read more about Darren by clicking here. Mark it down: within the next three years social […]
Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]