Does your business connect emotionally with your online following or community? How do you know if you are or not? Does it matter? At last year’s #Inbound13 conference in Boston, Seth Godin said the following about connection: ” We’re leaving the industrial economy and entering the connection economy. Mass won’t work any more.” Ted Rubin […]
Adina Rubin Berzofsky is a freelance marketing writer in the NY/NJ/Philadelphia area. She’s been writing and working with technology since the olden days (meaning, before social media was invented). Also, she’s still trying to decide what she wants to be when she grows up. You can reach Adina on Google+, Tumblr, Twitter and at her website: AdinaBerzofsky.com. SEO experts, bloggers, marketing […]
Do you subscribe to Netflix, Hulu Plus, Amazon Prime, or some other service that allows you to stream movies and television shows to your TV, computer or tablet? Maybe you don’t want to pay for satellite or cable so you use them to watch your favorite programs. These services provide the added benefits of watching […]
You want reach your fans on Facebook? You’re going to need to pay up. With Facebook being more honest about the decline of the organic reach of Pages, what can marketers and brands do to continue to organically reach their fans without paying for advertising? Focus on engagement. Engagement is any interaction your fans have with […]
Since Google introduced pay-per-click (PPC) ads, the price of each click as steadily increased. I bet you didn’t know you could pay less than 10 cents for a click in its early days. Now, the same is true with Google’s TrueView Video ads (YouTube video ads). Yep – it’s the wild wild west out there, […]
‘Tis the season for sponsoring holiday-themed marketing campaigns. Undoubtedly your company has run such things before on Facebook and Twitter, but Twitter is also a great place for holiday-themed promotions, especially in the form of a contest. Pinterest has a very active, engaged audience, and during the holidays they’re in hyper pin mode, looking for […]
LinkedIn unveiled a new way to connect users with companies this week with the launch of LinkedIn Showcase Pages – a way for users to connect with particular brands. For example, users who follow the Microsoft company page were limited to just the company. But now, Microsoft has the chance to create a Showcase page […]
Businesses understand that social media is a lot more than just updating their Facebook page, or sending out a couple tweets. It has the power to turn prospects into customers and people into brand evangelists. It directly impacts the bottom line and makes or breaks a marketing plan. So, what is a business to do? […]
Thinking about launching a new product or service? Don’t forget to build social media into your launch strategy! So, how do you best put social media to use for your launch? Always align your marketing initiatives with your social media strategy. A strong social media plan will help you hit your sales goals, create buzz around your […]