Rich DeMatteo

Social Media and the Death of the Testimonial

Darren Slaughter is a member of the Construction Marketing Association and spent 15 years developing marketing and advertising strategies for home improvement contractors before building darrenslaughter.com into a full-service web design and social media agency in 2005. You can read more about Darren by clicking here.   Mark it down: within the next three years social […]

B2B Video Marketing: Why B2B Companies Should Use YouTube

Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]

How Your Business Should React to Crises Over Social Media

Your business has worked hard to gain a following on many social networks. With social networks being a top priority with communication with your customers, you wouldn’t want to do anything to that would disrupt that following. That is why this blog post will be giving you tips on how to best manage your company’s […]

Utilize Retargeting Advertising on Social Media

Online advertising is a large part of online marketing strategies.  Whether a marketer is using Google Adwords, Pay-Per-Click or other resources, it is a great way to market services and products to a large audience. On average, only 2% of visitors convert to buyers after one visit to your website.  An online ad  that is […]

3 Quick and Dirty Social Tips for B2B Marketers

Erica Bell is the Social Media Specialist at Business.com. She also writes on number of topics including online marketing and shares small business tips. You can connect with Business.com on Facebook or Twitter!   . B2B businesses are continuing to break into social media spaces. Whether you’re a B2B or B2C business, there is a good […]

Putting Out a Fire on Social Media Before Your Reputation is Damaged

After numerous social media blunders going viral in the past months, now, more than ever brands and businesses must take a proactive stance on their social media and blog sites. Monitoring your content and what is being said about you is imperative if you want to stamp out the embers of negativity and disruption before […]

Tricks to Getting the Most Out of Facebook for Your Business

With the population of Facebook users now exceeding 1billion, many businesses are turning to the social platform for a new outlook on advertising. Building a Facebook Page and getting the name of your company out there starts the ball rolling. With an audience that large on Facebook, the social media platform has many filters and […]

6 Ways to Optimize Pinterest for eCommerce This Holiday Season

Shane Jones is a Senior Social Outreach Specialist at WebpageFX. He also is the founder of Local Soccer News, a League Soccer News blog. He is also a traveling fanatic, and writes about his bucket list on his personal blog, Shane Patrick Jones. . The holidays are coming, and the rush of Christmas shopping is already upon us. […]

10 Ways to Build Your Brand Using Social Media

Shane Jones is a Senior Social Outreach Specialist at WebpageFX. He also is the founder of Local Soccer News, a League Soccer News blog. He is also a traveling fanatic, and writes about his bucket list on his personal blog, Shane Patrick Jones. 1. Be Active You might be going into social media under the […]