Consumers discover online. They discover services and products, they discover memes and cartoons, they discover ideas and thought. And they discover all of this through online search. And if that’s how people are discovering, that’s how businesses need to focus on being discovered. Earlier this week, I launched an ebook, Learning SEO from the Experts, that […]
We all know we should be testing elements on our websites, like landing pages, navigation, and even the words we use on the page, but one thing dozens of marketers overlook is the importance of testing across all their marketing efforts. Testing our social media best practices to see what small changes we can make […]
UPDATED November 29th, 2023 Have you been thinking it’s time to hire a social media agency to help with the seemingly billions of tasks needed to run social marketing effectively? The right social media team will not only drive your marketing and revenue in the right direction, but the peace of mind of knowing it’s […]
Do you know what’s awesome? Videos are awesome. Because of this scientifically proven statement, I decided to try out a screen capture “how to” video. Surprisingly, I don’t hate my voice as much as I thought I would, so you should absolutely expect many more video segments coming in the future. For today’s video, […]
Chris Shaffer recently joined the team at Greener Grass Marketing as their Chief Inbound Strategist. He has worked with a variety of businesses in the technology, medical, education, and small business sectors. He is also a regular contributor to the Greener Grass Marketing blog, where he writes both standard content and a weekly column called […]
Michelle Bizon is a recent Ithaca College journalism graduate, passionate about social media, communications and higher education. At any given moment, she’s probably cheering on the Phillies, obsessing over NCIS or baking … and tweeting about said endeavors. Her daydreams usually involve some combination of rock climbing, hiking, the Poconos and Scotland. Komodo dragons were lucky. They […]
UPDATED November 3, 2023 Have you recently tried to delete or deactivate a Facebook page and just had no idea where to go? Maybe you’ve done it before, but you just can’t figure out the new settings. The process has completely changed and we wanted to take you through the steps in this blog on […]
Update: May 2024 If you’re reading this post, you’ve most likely dabbled on Twitter and LinkedIn and understand that the Facebook photo of you winning the title of ‘beer pong champ’ is inapt. But, congratulations nonetheless. You get how to not have a bad presence online, but do you know how to have the right […]
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