Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization […]
Mickey Baines is the President & Founding Partner at Fourth Dimension Partners, a higher education consulting practice. In addition, he appears regularly as an on-air guest for QVC and co-hosts a local TV show in central Pennsylvania. You can tweet Mickey @4DPartners. . . If you blog regularly to promote your business, you are putting in a significant amount of […]
Social media can be both a blessing and a curse for businesses. On the one hand, it gives you personalized and nearly constant access to customers and gives your company a friendly and helpful voice. On the other hand, it’s all too easy for a company or its employees to make a careless mistake that […]
There’s lots of buzz on the Internet about finding and engaging with industry influencers. We see lists of influencers, are encouraged to connect with them, and even strive to become an influencer ourselves. It’s often stressed online, that if you want your company blog to get noticed and talked about, you have to know influencers […]
Snapchat released a new function allowing users to alternatively chat with each other via text – or as the blog post announcing the release said, “putting the Chat into Snapchat.” Swiping to the right on a friend’s name in the app allows chats to happen. One caveat, however, is that messages will be deleted once […]
When you are a small business owner, you will find that there are certain techniques which work well for large businesses but may not be as relevant for those of a smaller size. One marketing tool which works well for both types of entities, but especially so in the case of small businesses, is search […]
#164383304 / gettyimages.com Customer service has evolved over the years, going from face-to-face to postal mail to telephone to email to live chat, and now into the realm of Social Media. Good customer service is about providing a positive, helpful experience. Giving your customers excellent service, whether they have questions, concerns, complaints, or even praise […]
Jen Diehl is a soon-to-be graduate of Penn State University. Originally from Limerick, Pa., Jen decided to pursue her college career at Penn State for the abundance of networking and involvement opportunities. Jen studies public relations at Penn State and focuses on a minor area of study in event planning. You can tweet at Jen (@WhtsTheDiehlio) or […]
Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name. In doing so, […]
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