Rich DeMatteo

How Facebook Reels Can Grow Your Business

No longer restricted to just Instagram, Facebook has given the green light to Reels globally on the platform. Studies show that users spend half their time on Facebook & Instagram watching videos, prompting Meta to expand the popular Reels feature from Instagram to Facebook as well. What does this mean for you and your business? […]

5 Strategies to Increase Twitter Engagement

Twitter is your go-to social media platform where you can join the conversation, expand your network, and stay updated on trending topics. Twitter connects you and your business with what’s happening in the world every day. While having followers on Twitter is important, they don’t mean much if they’re not engaging with your Tweets. The […]

Why you should use Pinterest in your Digital Marketing Strategy ~ Digital Marketing Services Philadelphia, PA

Pinterest marketing is extremely impactful. With over 433 million people on the platform, why wouldn’t marketers want to be on Pinterest? Pinterest is the most effective social platform for product knowledge and shopping inspiration. 83% of Pinterest users have made a purchase from content they’ve seen on the platform. So, how can your business use Pinterest […]

The Benefits of Social Media Marketing for a Small Business

It’s true that social media platforms are great marketing tools. However, you need a strategy. Without a social media strategy, your efforts will flounder. You’ve definitely heard of content marketing and inbound marketing as a business and website owner. They’re not identical, but they’re similar. An effective social media marketing plan needs content marketing. Content […]

In Digital Marketing, What is Lead Generation?

Lead generation is as important in digital marketing as it is in traditional marketing these days. There’s no denying that leads are essential for growing a business and attracting the appropriate clients at the right time. The generation process necessitates the use of a variety of tactics. Businesspeople must realize that it is not something […]

Beginner’s Guide to Digital Marketing: 6 Easy Steps

Are you starting out in marketing and want to know how to begin? Here are six digital marketing steps to consider when starting out: 1. Understand who you’re marketing to It might be difficult for SMEs to decide whether to spend money on brand recognition or lead generation. Building brand recognition entails gradually expanding your […]

10 Key Digital Marketing Metrics

Digital marketing data shows what works and what doesn’t. These measurements can help digital marketers achieve long-term success. Digital marketing metrics reveal a company’s digital marketing strategy’s health and success. Many organizations can’t evaluate their digital marketing plan because they employ the wrong KPIs. If you want to boost your company’s success, don’t only watch […]

Social media Brand Ambassador VS. Influencer ~ Digital Marketing Services West Chester, PA

Looking for someone to promote your brand? Look no further, we discuss the similarities and differences of brand ambassadors and influencers so you can choose which one is right for you. Both brand ambassadors and influencers are a good way to promote your product/service and gain new customers. However, there are several key components that […]