Category: Case Studies

3 Quick and Dirty Social Tips for B2B Marketers

Erica Bell is the Social Media Specialist at Business.com. She also writes on number of topics including online marketing and shares small business tips. You can connect with Business.com on Facebook or Twitter!   . B2B businesses are continuing to break into social media spaces. Whether you’re a B2B or B2C business, there is a good […]

The Importance of Marketing Integration

Let’s be honest, marketing as a whole (marketing, sales, PR, advertising, social, etc.) is often treated as a second class citizen by businesses. We are the last place to get budgets and the first ones to lose them, and it’s kind of our fault. We have made things so hard for many businesses to understand […]

Why Thinking Local for Your SEO Strategy Matters

It seems like everything is going local these days. After decades of shipping produce all around the country, local farming co-ops are popping up everywhere you look. It’s cool to “buy local.” In fact, it seems like the closer something is made to where it is sold, the more hip it is. As usual the […]

NHL Team Takes Twitter Crisis Head On

We’ve all done it. That heart-wrenching moment when a social media channel manager realizes a tweet has gone awry. Maybe it was a direct message accidentally sent in the public stream, an update cut short because of an erroneous send, or in the case of the Calgary Flames’ SM Manager — posting an editorial about […]

How the New Jersey Devils Monetized Social Media

Ryan Bright is a sports writer and social media strategist with over a half decade of experience. The Philadelphia-native believes strongly in consumer engagement, hash-tags and hockey fights. Ryan currently freelances for Journal Register Company and CSNPhilly.com, and is seeking a position in the field of Social Media Marketing and Coordination. Connect with Ryan on […]