Any business that puts time, effort, and money into creating compelling content understands the importance of getting exposure for their company. As much as we would like for our followers (and non-follwers) to view everything that was posted on social media, chances are they could be missing some of the action. This is why setting […]
There’s no denying that capturing your social media audience’s attention is becoming harder every day. With so much content consistently being pushed out on Facebook, Twitter, Instagram and other social media platforms, it’s an all out competition between brands to engage with customers. In order to stand out from the crowd, brands MUST include a […]
Just this week, Tech Crunch reports that Twitter introduced the 360-degree live streams through Periscope. Periscope 360 only has a limited number of partners, Twitter is now one of them. This is a great addition to Twitter, as live streaming is on the rise and is becoming increasingly popular on social media platforms like Facebook. […]
Earlier this fall, Twitter opened up access to its storytelling feature “Moments” to all Twitter users, allowing anyone to create their own stories using photos and tweets uploaded to the service. The Moments application was only available on the web, but Twitter promised that mobile support would arrive soon and it has. Twitter has announced […]
When Moments was first rolled out to Twitter users last year, many tweeters filed complaints about the design (what was up with that blue dot?) and functionality of the feature. Mashable reports that while moments were originally created for specific accounts to collect tweets about specific happenings, Moments are now available to all Twitter users. […]
It’s been a busy week for Twitter. After news broke that CEO Dick Costolo would be leaving the company, Twitter’s Developer Team announced that direct messages will no longer be limited to 140 characters beginning in July. The move could be great for customer service communication between brands and personal accounts, as everything can now […]
Today, Twitter announced a new tool called Audience Insights that aims to help marketers and advertisers alike better understand their audiences on Twitter. The tool will now provide advertisers extremely detailed information about their customers, ranging from lifestyle and interests to TV viewing behavior. Since Audience Insights provides valuable details about the people who are […]
Social Media is all about relationships. Some people seem to think it’s about a relationship with themselves, but that defeats the very meaning of “social”. Brands sometimes think it’s the perfect place to promote their product. Wrong again! Social Media is about being social – it’s an interaction between people. You don’t post something just […]
Twitter has become a a big part of where people are able to see what is going on in the world. According to Twitter, a big change will be happening for users who have a Twitter account but do not necessarily log in every day or even every week. Twitter is making it so they are […]
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