“CPA” in digital marketing is the actual measure of the cost of driving one conversion. It is most useful when analyzing the results of a campaign. This is because it allows the marketer to understand which vendor, channel, or ad is driving the most economical performance. The Role of ROI Your Return on Investment […]
LinkedIn is a popular social network designed to build relationships between businesses, potential employees, and potential customers. LinkedIn is centralized around professional networking and building one’s career or business. However, we all know that LinkedIn is not a “rare find”. So, if your business is on LinkedIn, odds are your competitors are too. You will […]
Making a checklist is an excellent method to get started in planning and preparing for a new digital marketing campaign. However, there are so many elements that go into creating a marketing campaign, you really need a checklist to get you going… Set Your Objectives When establishing a campaign, it’s critical to define your […]
Looking for someone to promote your brand? Look no further, we discuss the similarities and differences of brand ambassadors and influencers so you can choose which one is right for you. Both brand ambassadors and influencers are a good way to promote your product/service and gain new customers. However, there are several key components that […]
You came here for answers, so let’s start with some statistics. Digital marketing should take up at least 20 hours per month for a typical business in a typical industry. If the business is in a competitive industry, such as law or dentistry, it will almost certainly need to increase its marketing budget for costs. […]
Social media covers the world. Businesses can’t really function without social media. Some people may still feel that a small business doesn’t need social media. However, this simply isn’t true. Every business, big or little, needs social media marketing. In fact, it is now the first step in starting a business. Social media helps people […]
Picture this: you had just had a phenomenal experience at a new restaurant near your home. You get to your house with your stomach full while still thinking about the delicious food and excellent service you received. Now, would you pick up your phone, go to social media, and write a review about it? Some […]
Social media is one of the most promising and effective channels of communication for businesses across all industries. LinkedIn is increasingly becoming the best way to attract the right customer at the right time. LinkedIn company pages allow you to establish your presence and achieve results. Members interact with LinkedIn company pages over 1.5 billion […]
Where do you turn when you don’t know the answer to a question, are looking to try a new restaurant, or are searching for a product? Odds are, you said the Internet or Google. In today’s technology-filled world, customers turn to Google to find products and services for their needs. As a business, you want […]
Get occasional Marketing updates about our insights, content, news, and events.