The success of a post on Facebook or a tweet really comes down to the following (and yes, we’re certainly jumping right into this part): The content is developed with the community and their interests in mind The post format and call to action are taken into consideration The size of the community (sometimes you […]
When clients and prospective clients ask us what sets Bad Rhino apart, one of the first aspects of our social marketing that we point to is our content creation. We’ve been fortunate enough to work with a number of restaurants and specialty food stores, allowing us the chance to learn the following about creating winning […]
Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]
Your business has worked hard to gain a following on many social networks. With social networks being a top priority with communication with your customers, you wouldn’t want to do anything to that would disrupt that following. That is why this blog post will be giving you tips on how to best manage your company’s […]
Online advertising is a large part of online marketing strategies. Whether a marketer is using Google Adwords, Pay-Per-Click or other resources, it is a great way to market services and products to a large audience. On average, only 2% of visitors convert to buyers after one visit to your website. An online ad that is […]
We’ve all seen or heard from a social media “guru” (that title in and of itself should scare you!) that your company can achieve social media success in an hour a day or less. I’m here to tell you that’s just plain BS. Can you maintain social media in under an hour a day? Sure, […]
Erica Bell is the Social Media Specialist at Business.com. She also writes on number of topics including online marketing and shares small business tips. You can connect with Business.com on Facebook or Twitter! . B2B businesses are continuing to break into social media spaces. Whether you’re a B2B or B2C business, there is a good […]
After numerous social media blunders going viral in the past months, now, more than ever brands and businesses must take a proactive stance on their social media and blog sites. Monitoring your content and what is being said about you is imperative if you want to stamp out the embers of negativity and disruption before […]
The following guest blog post is written by Ross Simmonds, a self described Modern-Day Adman, Entrepreneur and Blogger. Ross is passionate about digital marketing, the resurgence of cool and entrepreneurship. Follow him on Twitter @TheCoolestCool. Once in a while I get an email from a fellow blogger or small business owner expressing their lack of […]
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