Thinking about launching a new product or service? Don’t forget to build social media into your launch strategy! So, how do you best put social media to use for your launch? Always align your marketing initiatives with your social media strategy. A strong social media plan will help you hit your sales goals, create buzz around your […]
Teri Cooper’s passion for customer service pulled her into Internet Marketing & Social Media about 10 years ago. She is currently the Internet Marketing Manager at Golling’s Arena Chrysler Dodge Jeep Ram in Dayton, Ohio. You can tweet her @bizfunctional. If there was a business owner back in the late 1800s that heard about the telephone […]
Part 1 of this series on Social Media Coupons for Restaurants talked about why you should use them and how to deliver the coupons to your audience. This blog post today will talk about how the right content will drive more coupon claims. OPEN ENDED… ALWAYS Remember how in our content series we talked about […]
Scott Murray is the Social Learning Evangelist for TrainUp.com, the web’s largest career marketplace. He is also a contributor to the Training Insights Blog, a series of blogs dedicated to career and professional development. . . Podcasting is what finally forced me to create a Twitter account for the first time. When I produced my first […]
No one’s perfect. No matter how had you try to avoid them, problems will arise on your company’s social media profiles. When this happens, you may notice others starting to latch on. Be proactive and know how to identify and handle such negativity. The Source of Negativity Before you can solve the problem, know where […]
You have a problem. The social media content posted is spot on. You’ve identified your culture and have created a strategy around the specific restaurant visitors you want to attract. Hell, even the restaurant’s social media communities are growing, but still… you have a problem. The conundrum at hand is that while everything seems to […]
Connoisseur – the very word seems to imply a sophisticated collector, but in today’s day and age, the modern day connoisseur collects knowledge and shares it with their followers and fans. The newest connoisseur is one that shares their knowledge via social media sites and provides their followers with interesting content that they might not […]
We all probably know the story of David and Goliath (or the story of Nestor in the Iliad, for you Greek History buffs). When everyone else is too frightened to take on the 800-pound gorilla in the room, it falls on the shoulders of the unexpected, the meek, and the small to take care of […]
Beki Winchel is a social media PR consultant and freelance writer currently working on The SMC Matrix. Learn more about her – and follow her – at about.me/bekiwinchel. I recently wrote a post about building a Facebook community. However, building a community on Facebook isn’t a June Cleaver-esque undertaking. With all the opinions and personalities out there, you’re […]