You want reach your fans on Facebook? You’re going to need to pay up. With Facebook being more honest about the decline of the organic reach of Pages, what can marketers and brands do to continue to organically reach their fans without paying for advertising? Focus on engagement. Engagement is any interaction your fans have with […]
Since Google introduced pay-per-click (PPC) ads, the price of each click as steadily increased. I bet you didn’t know you could pay less than 10 cents for a click in its early days. Now, the same is true with Google’s TrueView Video ads (YouTube video ads). Yep – it’s the wild wild west out there, […]
‘Tis the season for sponsoring holiday-themed marketing campaigns. Undoubtedly your company has run such things before on Facebook and Twitter, but Twitter is also a great place for holiday-themed promotions, especially in the form of a contest. Pinterest has a very active, engaged audience, and during the holidays they’re in hyper pin mode, looking for […]
These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference. As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free […]
LinkedIn unveiled a new way to connect users with companies this week with the launch of LinkedIn Showcase Pages – a way for users to connect with particular brands. For example, users who follow the Microsoft company page were limited to just the company. But now, Microsoft has the chance to create a Showcase page […]
Businesses understand that social media is a lot more than just updating their Facebook page, or sending out a couple tweets. It has the power to turn prospects into customers and people into brand evangelists. It directly impacts the bottom line and makes or breaks a marketing plan. So, what is a business to do? […]
We recently learned about a terrifying example of what happens when a restaurant is careless with their social media marketing. While the story is quick, it’s quite awful, so we apologize for future sleep lost. A restaurant (that will go unnamed) shared with us what can happen when an employee manages and creates content for social […]
Why should your restaurant take social media marketing seriously and what can it do for you? There’s an undeniable amount of confusion when asking restaurant owners, small business owners, and even some marketers that question. It’s unacceptable for where we are today and what we know about the power of social media marketing for restaurants to […]
Bad Rhino’s own Rich DeMatteo was recently quoted in a post on socialtimes.com titled “5 Ways to Promote Live Events Using Social Media.” Here are a few key points from the post: 1. Hold a Contest. “Use a “Retweet to Win” campaign to giveaway tickets or passes,” suggests Shawna Tregunna, Founder and President of ReSoMe – […]