Resource Type: Articles

4 Steps to Running a Successful Pinterest Contest

‘Tis the season for sponsoring holiday-themed marketing campaigns. Undoubtedly your company has run such things before on Facebook and Twitter, but Twitter is also a great place for holiday-themed promotions, especially in the form of a contest. Pinterest has a very active, engaged audience, and during the holidays they’re in hyper pin mode, looking for […]

Anti-Social: 5 Event Missteps to Avoid When Using Social Media

These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference.  As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free […]

Introducing LinkedIn Showcase Pages – A Way for Brands and Users to Connect

LinkedIn unveiled a new way to connect users with companies this week with the launch of LinkedIn Showcase Pages – a way for users to connect with particular brands. For example, users who follow the Microsoft company page were limited to just the company. But now, Microsoft has the chance to create a Showcase page […]

Social Media Marketing: When to Choose In-House and When to Hire Out

Businesses understand that social media is a lot more than just updating their Facebook page, or sending out a couple tweets. It has the power to turn prospects into customers and people into brand evangelists. It directly impacts the bottom line and makes or breaks a marketing plan. So, what is a business to do? […]

Social Media Horror Story: What Happens to Restaurants When Employees Manage Social Media

We recently learned about a terrifying example of what happens when a restaurant is careless with their social media marketing.  While the story is quick, it’s quite awful, so we apologize for future sleep lost. A restaurant (that will go unnamed) shared with us what can happen when an employee manages and creates content for social […]

7 Things That Should Make Your Restaurant Take Social Media Seriously

Why should your restaurant take social media marketing seriously and what can it do for you?  There’s an undeniable amount of confusion when asking restaurant owners, small business owners, and even some marketers that question.  It’s unacceptable for where we are today and what we know about the power of social media marketing for restaurants to […]

Spooky Social Media: Top Halloween Campaigns

It’s the spookiest time of year, and a host of brands are getting into the Halloween spirit. This year more than ever, they’re taking to social media to scare the pants off of audiences. Which campaign is the most spine-chillingly effective? You be the judge: 1. Tide Tide took to Vine to celebrate All Hallows’ […]

Social Media Marketing Consulting [VIDEO]

Bad Rhino is a Social Media Marketing Firm based in Wayne, Pa. Bad Rhino Social Media works with clients all over the United States to help them optimize their Social Media Marketing campaigns. If you would like more information on how Bad Rhino can help your business, please click here.