Darren Slaughter is a member of the Construction Marketing Association and spent 15 years developing marketing and advertising strategies for home improvement contractors before building darrenslaughter.com into a full-service web design and social media agency in 2005. You can read more about Darren by clicking here. Mark it down: within the next three years social […]
If you joined us for Part 1 of this series, you would have learned how social media promotions, contests, sweepstakes, and coupons are amazing for capturing customer emails. Make sure you stop by and read that section before or after you read today’s article. And speaking of today’s article, we’ll be digging further into how […]
While Social Media is quite powerful on its own, restaurants should be able to utilize it’s power to enhance their complete marketing program. Being able to reach your customers from every communication channel is growing increasingly important and email marketing should have it’s place in your strategy. In part 1 of this series, we’ll be […]
It’s often said that a picture is worth a 1,000 words. As it relates to social media, a well-placed, quality picture just may be worth 1,000 comments. The quality of the images utilized in your social content and how you use those images can make a mega difference on the effectiveness of your social media. […]
The success of a post on Facebook or a tweet really comes down to the following (and yes, we’re certainly jumping right into this part): The content is developed with the community and their interests in mind The post format and call to action are taken into consideration The size of the community (sometimes you […]
When clients and prospective clients ask us what sets Bad Rhino apart, one of the first aspects of our social marketing that we point to is our content creation. We’ve been fortunate enough to work with a number of restaurants and specialty food stores, allowing us the chance to learn the following about creating winning […]
Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]
Your business has worked hard to gain a following on many social networks. With social networks being a top priority with communication with your customers, you wouldn’t want to do anything to that would disrupt that following. That is why this blog post will be giving you tips on how to best manage your company’s […]
Online advertising is a large part of online marketing strategies. Whether a marketer is using Google Adwords, Pay-Per-Click or other resources, it is a great way to market services and products to a large audience. On average, only 2% of visitors convert to buyers after one visit to your website. An online ad that is […]