You have a problem. The social media content posted is spot on. You’ve identified your culture and have created a strategy around the specific restaurant visitors you want to attract. Hell, even the restaurant’s social media communities are growing, but still… you have a problem. The conundrum at hand is that while everything seems to […]
Connoisseur – the very word seems to imply a sophisticated collector, but in today’s day and age, the modern day connoisseur collects knowledge and shares it with their followers and fans. The newest connoisseur is one that shares their knowledge via social media sites and provides their followers with interesting content that they might not […]
We all probably know the story of David and Goliath (or the story of Nestor in the Iliad, for you Greek History buffs). When everyone else is too frightened to take on the 800-pound gorilla in the room, it falls on the shoulders of the unexpected, the meek, and the small to take care of […]
Beki Winchel is a social media PR consultant and freelance writer currently working on The SMC Matrix. Learn more about her – and follow her – at about.me/bekiwinchel. I recently wrote a post about building a Facebook community. However, building a community on Facebook isn’t a June Cleaver-esque undertaking. With all the opinions and personalities out there, you’re […]
Darren Slaughter is a member of the Construction Marketing Association and spent 15 years developing marketing and advertising strategies for home improvement contractors before building darrenslaughter.com into a full-service web design and social media agency in 2005. You can read more about Darren by clicking here. Mark it down: within the next three years social […]
If you joined us for Part 1 of this series, you would have learned how social media promotions, contests, sweepstakes, and coupons are amazing for capturing customer emails. Make sure you stop by and read that section before or after you read today’s article. And speaking of today’s article, we’ll be digging further into how […]
While Social Media is quite powerful on its own, restaurants should be able to utilize it’s power to enhance their complete marketing program. Being able to reach your customers from every communication channel is growing increasingly important and email marketing should have it’s place in your strategy. In part 1 of this series, we’ll be […]
It’s often said that a picture is worth a 1,000 words. As it relates to social media, a well-placed, quality picture just may be worth 1,000 comments. The quality of the images utilized in your social content and how you use those images can make a mega difference on the effectiveness of your social media. […]
The success of a post on Facebook or a tweet really comes down to the following (and yes, we’re certainly jumping right into this part): The content is developed with the community and their interests in mind The post format and call to action are taken into consideration The size of the community (sometimes you […]