Resource Type: Articles

How Your Business Should React to Crises Over Social Media

Your business has worked hard to gain a following on many social networks. With social networks being a top priority with communication with your customers, you wouldn’t want to do anything to that would disrupt that following. That is why this blog post will be giving you tips on how to best manage your company’s […]

Utilize Retargeting Advertising on Social Media

Online advertising is a large part of online marketing strategies.  Whether a marketer is using Google Adwords, Pay-Per-Click or other resources, it is a great way to market services and products to a large audience. On average, only 2% of visitors convert to buyers after one visit to your website.  An online ad  that is […]

3 Quick and Dirty Social Tips for B2B Marketers

Erica Bell is the Social Media Specialist at Business.com. She also writes on number of topics including online marketing and shares small business tips. You can connect with Business.com on Facebook or Twitter!   . B2B businesses are continuing to break into social media spaces. Whether you’re a B2B or B2C business, there is a good […]

Putting Out a Fire on Social Media Before Your Reputation is Damaged

After numerous social media blunders going viral in the past months, now, more than ever brands and businesses must take a proactive stance on their social media and blog sites. Monitoring your content and what is being said about you is imperative if you want to stamp out the embers of negativity and disruption before […]

7 Harsh Truths About Social Media

The following guest blog post is written by Ross Simmonds, a self described Modern-Day Adman, Entrepreneur and Blogger. Ross is passionate about digital marketing, the resurgence of cool and entrepreneurship. Follow him on Twitter @TheCoolestCool. Once in a while I get an email from a fellow blogger or small business owner expressing their lack of […]

Reputation Management: How to Keep Your Customers Happy

Donna Vieira is the Vice President of Marketing at interlinkONE and Grow Socially. Donna speaks nationally on marketing and social media, and is available for excellent micro-conversations and education via Twitter @DonnaVieira.     I recently heard an ad on the radio for a company that was promising to improve your online reputation if you’ve been […]

Video Marketing: Five Reasons Your Business Should Start Today

David Murray is a Digital Marketing Executive and Social Enthusiast. Passionate about the underworld of below-the-line marketing, David breaks the latest in Marketing, Communications and Program Management. Connect with him on Twitter @MarketVoyeur and on his website.     Is the lens cap clouding your marketing strategy? Here are five reasons why you should take […]

Tricks to Getting the Most Out of Facebook for Your Business

With the population of Facebook users now exceeding 1billion, many businesses are turning to the social platform for a new outlook on advertising. Building a Facebook Page and getting the name of your company out there starts the ball rolling. With an audience that large on Facebook, the social media platform has many filters and […]