Rich DeMatteo

Facebook Update: Viewable-Only Reach Finally Coming in 2018

It was a little over a year ago when Facebook said they would be changing how they report and count reach for pages. After a long wait, we can expect to see the new methodology take place sometime in early 2018. Here’s what the change is all about and what you need to know. Facebook […]

How to Create a Gif in 5 Easy Steps

If you aren’t already using gifs as a part of your social media content strategy, what are you waiting for? Gifs are a fun and creative way to incorporate an interactive piece of content to your current mix. They’re visually appealing, engaging, and can be found on almost every digital platform out there. Even though […]

Facebook Launches Automatic Subtitling For Page Videos

Facebook has launched a free automatic video captioning tool to all US English Facebook pages that makes it easier to repurpose traditional clips. This new tool is powered by voice recognition software that takes the hassle out of transcription, while making it easy to edit the subtitles it suggests. TechCrunch and some other Pages only […]

How To Create a Video Sales Funnel With Social Media in 4 Easy Steps

Are you interested in adding video to your marketing plan? Thanks to Social Media Examiner, we now have the inside scoop on how to create a social media video to support to support a sales funnel: Step 1: Create A Sales Video Outline the key problem that your product/service can solve. This is your opportunity […]

4 Reasons Why Social Media Won’t Help You

4 Reason Social Media Won't Help You

When we launched Bad Rhino social media in 2011, we gladly said “yes” to any company willing to sign us on. Don’t judge, it’s just what new businesses do. We all need money, right? Unfortunately (and fortunately), we worked with a number of clients who quite frankly weren’t ready for social media, even though they absolutely […]

5 Important Social Media Lessons Learned in 5 Years at Bad Rhino

I don’t know if you knew this or not, but Bad Rhino social media celebrated 5 years (officially, but t’s actually closer to 7…but who’s counting?) in April 2016.  We appreciate your gifts of expensive scotch, chocolates, and Tesla’s to celebrate our milestone and we understand if yours is still in the mail. As we’ve hit […]

7-Step Social Media Survival Guide: Small Businesses Editon

Social Media Survival Guide: Small Business

Bad Rhino’s Social Media Survival Guide In today’s day in age, social media is not an option for businesses to have anymore, it is a necessary aspect they must invest in. Many people think running social accounts is an easy job until they have to do it. As a small business owner, it can be […]

Proof That Organic Reach Isn’t Completely Lost

How social media managers feel immediately after posting content they think will do well.     Listen to any social media manager talk about the current state of Facebook and they’ll tell you that it’s largely a pay to play environment and that organic reach is donezo. Content may still be king, but advertising is […]

Similar to LinkedIn, Facebook is Letting Users Test Profile Tags

Facebook

Here’s a new one for you: Facebook is currently testing a feature that would allow users to add profile tags to their pages. The tags, ranging from skills to emojis (!), are very similar to the section of LinkedIn’s website that allows your colleagues to endorse you for various skills. Via The Next Web, a Facebook spokesperson added […]