Rich DeMatteo

Capitalize on Facebook Advertising with the New Ads Manager App

We all know how important mobile devices are in today’s world, which is why it makes perfect sense that Facebook has rolled out an Ads Manager app so you can easily monitor your company’s advertising efforts on the go. According to the release, over two million businesses use Facebook Advertising. The Ads Manager app will help […]

Promoting Your Event With Social Media Marketing

Website: Business 2 Community Article: How to Promote Your Event With Social Media Marketing What better way to help facilitate the needs of a social event than social media marketing? The best way to plan out the social media strategy is in three parts—the pre-event, during event and (most importantly) post-event. Pre-event This is when […]

Top Social Media Strategies for Event Venues

Social media works well for all industry types. Event venues, in particular, can benefit from social media. Whether your venue caters to concerts or is more suitable for corporate conferences, social media will improve your marketing capabilities and get the word out on your particular establishment. View image | gettyimages.com Social Media Methods Which Produce […]

How to Take Advantage of Current Events on Twitter

As the most effective social media platform to seize upon news and current events owing to its remarkable immediacy, Twitter has become the perfect tool for small business owners to take advantage of economies of scale and capitalize on their position within the marketplace. To understand how Twitter fits into the overarching timeline of reporting, […]

Your Tweets Will Soon Appear in Google Search Results

Twitter reaches deal to show tweets in Google search results http://t.co/H4XVbiBfVm — Bloomberg (@business) February 5, 2015 Twitter and Google have reportedly reached a deal this week that will allow users to see their 140-character tweets in Google search results for the first time since 2011. According to Bloomberg, users will see these changes in the […]

5 Tips for Becoming a Social Business on Twitter

Twitter has become the place to connect, converse, and build relationships. With its fast paced, real-time action, it forces you to say what’s really necessary in 140 characters. If your business is on Twitter, but how do you get noticed? You can’t stop the Twitter feed or slow it down so your fans don’t miss […]

Social Media & Personal Branding: Why Does It Matter?

Personal branding has ballooned into a major topic this year on social media. Before we could only look up to the influencers in our industry, hoping to get noticed. But with so many sites to publish our own content on, such as LinkedIn Publisher, Medium and others, a whole new world has opened up for […]

How to Keep Your Social Media Organized

One of the craziest things you’ll experience as a social media manager (or entrepreneur taking on the role) is attempting to keep all of the posts, retweets, shares, likes, comments, and connections organized. A lot of people ask how I keep all of my clients’ social campaigns (along with my own) organized and effective. It’s […]

Making a Real Connection With Your Followers

#182183078 / gettyimages.com Businesses are learning that they need to relate to their followers as humans. That means less message blasting and more relationship building. It’s natural for us to connect with people and develop relationships and it can be natural for a brand to do the same. It takes making a conscious effort and […]