Category: Bad Rhino
Knowing What Works and What Doesn't with Marketing Via Social Media
Marketing using social media provides an effective and time-efficient way for businesses to let consumers know what they have to offer. With that said, social media is only effective when done right. There are certain things which work with social media for the purpose of business and other things which will make all of your […]
Bad Rhino Reading: 4 Tactics to Build Twitter Engagement
Website: Social Media Examiner Article: 10 Twitter Tactics to Increase Your Engagement Engagement is the bread and butter of Twitter. If you’re not getting it, you’re going to be going hungry. If your followers are not engaged with the content you are posting, your social media presence is futile. Here are 4 easy ways to build up your […]
Social Awareness on Social Media: Should a Business Be Involved?
What stance should your business take on social issues? We are constantly reading about social issues and awareness on various Social Media platforms. It’s not necessarily due to a rise in these issues, but the wider availability to hear and read about them online and in other media outlets. Social media gives the everyday user […]
Let's Do Away with "Great Content"
It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the need to produce “great content.” When I read these posts, I get all kinds of how-to’s and suggestions […]
Bad Rhino Reading: 3 Time Saving Social Media Tools
Website: Social Media Examiner Article: 3 Social Media Tools That Help Marketers Save Time Why spend more time on your social media marketing when there are ways to make your it quicker? Here’s one reason: the budget. The answer to that lies within these 3 tools that will greatly lower your time spent working on your marketing (without breaking […]
4 Signs It's Time to Hire a Social Media Agency
EDITOR’S NOTE: This post first appeared on LinkedIn.com. You’ve put up a brilliant fight and the effort hasn’t gone unnoticed. However, the daily job of managing, monitoring, and creating content for your company social channels is a daunting challenge and quite frankly, your time is best spent elsewhere. Whether you’re a small business owner, a […]
The Rise of 2nd Screen Viewer Engagement & It's Implications for Advertisers
#200532276-001 / gettyimages.com The first time I heard the term “second-screen viewing” or “second-screen viewer,” I rolled my eyes. We have been watching TV and eating, reading, doing homework, “studying,” emailing with clients, etc. for as long as the TV tray has existed. But what we haven’t experienced for decades is the ability to track […]
4 Keys to Successful Blog Promotion Using LinkedIn
Mickey Baines is the President & Founding Partner at Fourth Dimension Partners, a higher education consulting practice. In addition, he appears regularly as an on-air guest for QVC and co-hosts a local TV show in central Pennsylvania. You can tweet Mickey @4DPartners. . . If you blog regularly to promote your business, you are putting in a significant amount of […]