The pandemic, has forced businesses to navigate marketing differently and how we interact as marketers. Yes, this has caused some panic for businesses; the majority of their marketing strategy had to transition to online. However, it has allowed for them to be more innovative and creative with the way they market their brand. Theses trends […]
In November 2020, Twitter launched Spaces, their new feature that allows users to join virtual rooms where they can engage in real-time, audio conversations with others. The rollout of this feature has been quite slow and giving random access to more users. May 3, 2021 Twitter announced they are expanding the ability to host a […]
Facebook announced that it will be rolling out a new layout feature on its app. This new feature comes after most users got access to formatting tools in the middle of last year, which can be accessed once you add multiple images to your post. The feature allows users to chose from an array of […]
TikTok is a great platform to grow your following online. While it may be easy to generate video content, it still requires strategy. Here are our tips to grow your following on TikTok. #1: Post 4-8 Times Per Day on TikTok Posting frequently will give you the opportunity to reach greater audiences, which will help […]
The term “Influencer” is no new term, especially in the digital marketing world. Every social media platform you scroll on, you’re met with influencers. They’re everywhere. Brands are realizing how important these influencers are to social media marketing and the following base that they build. Brands see the opportunities that influencers can provide them with, […]
In celebration of their first anniversary, CEO Paul Davison of Clubhouse, has announced the voice-chat app’s first creators program. Clubhouse’s creators program, “Creator First” will help aspiring hosts and creators on the platform build their audiences, connect with brands, and most importantly, monetize their shows. The accelerator program is taking applications through March 31st and […]
Your business listing on Google My Business (GMB) offers a snapshot of your brand and what services you provide to consumers. Officially known as your Business Profile, this listing needs to be optimized to get the most visibility and relevancy when promoting your business. Here are 10 steps for you to optimize your Google My […]
Pinterest is generally associated as being the “go-to” site to find home decor or recipes, however, it is now home to photos, graphics, links and inspiration for anything you want to find. Most of the users on the platform are searching for photos of new products, so it can be very useful for businesses with […]
TikTok is the hottest new platform on social media that has been downloaded over 1.5 billion times globally and has over 500 million monthly active users. There’s plenty of opportunities for brands of all sizes to run a campaign centered around the platform. The app consists of creating 15 and 60 second videos that are […]
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