Twitter has become the place to connect, converse, and build relationships. With its fast paced, real-time action, it forces you to say what’s really necessary in 140 characters. If your business is on Twitter, but how do you get noticed? You can’t stop the Twitter feed or slow it down so your fans don’t miss […]
Personal branding has ballooned into a major topic this year on social media. Before we could only look up to the influencers in our industry, hoping to get noticed. But with so many sites to publish our own content on, such as LinkedIn Publisher, Medium and others, a whole new world has opened up for […]
One of the craziest things you’ll experience as a social media manager (or entrepreneur taking on the role) is attempting to keep all of the posts, retweets, shares, likes, comments, and connections organized. A lot of people ask how I keep all of my clients’ social campaigns (along with my own) organized and effective. It’s […]
#182183078 / gettyimages.com Businesses are learning that they need to relate to their followers as humans. That means less message blasting and more relationship building. It’s natural for us to connect with people and develop relationships and it can be natural for a brand to do the same. It takes making a conscious effort and […]
Be sure to check out another Bad Rhino presentation at the Philly Ad Club.
Website: Business2Community Article: 7 Steps to Becoming a Rockstar at Social Media Marketing Being a social media marketing rockstar isn’t easy. This is because successful marketing at its lowest form even isn’t something to scoff at. Here are four reminders on how to not be a social media marketing one hit wonder. 1. Inspiration Follow people who […]
#124320732 / gettyimages.com You’ve been writing that blog for months, but you haven’t made any traction. In fact, it seems like the stickiness of your posts is dwindling. The same holds true for all those tweets you’ve been pushing out. You know there’s a problem, but you can’t put your finger on it. After all […]
Facebook loves to evolve. The design of the way pages for places are reviewed has changed once again. Back in July, Facebook added a five-star grading system, and now they have revamped the look of the page layout. Will this make Facebook more of a competition for sites like Yelp? Let us know what you think […]
For years we’ve used the terms B2C and B2B. But in the past couple years we’re realizing that the social aspect of H2H, or human-to-human, is what really matters. Ted Rubin, co-author of Return on Relationship, along with Kathyrn Rose, knows about the importance of relationship between the business and the consumer. He reminds […]