Resource Type: Articles

Facebook is Removing Deactivated Profiles to Make Page Likes More Relevant

Facebook wants to show business owners that their data is consistent and up-to-date by removing memorialized and deactivated profiles from Pages’ like counts, according to a Facebook for Business post. Facebook acknowledges that pages will see “small dips” in likes over the next few weeks, but also emphasizes that these changes will be beneficial. The company states […]

The Power of Using Testimonials on Your Website – And How to Do It

If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers […]

4 Ways Ambassadors Benefit Your Online Brand

Every brand wants people on their side who are enthusiastic about them. They want people who take their enthusiasm to the next level by showing their loyalty to your brand through their words and actions. These are brand ambassadors and they are valuable to your brand. They shape your image in the eyes of your […]

Capitalize on Facebook Advertising with the New Ads Manager App

We all know how important mobile devices are in today’s world, which is why it makes perfect sense that Facebook has rolled out an Ads Manager app so you can easily monitor your company’s advertising efforts on the go. According to the release, over two million businesses use Facebook Advertising. The Ads Manager app will help […]

Promoting Your Event With Social Media Marketing

Website: Business 2 Community Article: How to Promote Your Event With Social Media Marketing What better way to help facilitate the needs of a social event than social media marketing? The best way to plan out the social media strategy is in three parts—the pre-event, during event and (most importantly) post-event. Pre-event This is when […]

Top Social Media Strategies for Event Venues

Social media works well for all industry types. Event venues, in particular, can benefit from social media. Whether your venue caters to concerts or is more suitable for corporate conferences, social media will improve your marketing capabilities and get the word out on your particular establishment. View image | gettyimages.com Social Media Methods Which Produce […]

How to Take Advantage of Current Events on Twitter

As the most effective social media platform to seize upon news and current events owing to its remarkable immediacy, Twitter has become the perfect tool for small business owners to take advantage of economies of scale and capitalize on their position within the marketplace. To understand how Twitter fits into the overarching timeline of reporting, […]

Your Tweets Will Soon Appear in Google Search Results

Twitter reaches deal to show tweets in Google search results http://t.co/H4XVbiBfVm — Bloomberg (@business) February 5, 2015 Twitter and Google have reportedly reached a deal this week that will allow users to see their 140-character tweets in Google search results for the first time since 2011. According to Bloomberg, users will see these changes in the […]

How to Boost Your Mobile Site with Google Mobile Analytics

Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com.   . By now it should be […]