Chris Shaffer

Monthly contributor Chris Shaffer recently joined the team at Skirmish Strategies as their Chief Inbound Strategist. He has worked with a variety of businesses in the technology, medical, education, and small business sectors. He is also a regular contributor to the Skirmish Strategy Blog where he writes both standard content and a weekly column called Genius or Insanity. This column explores the latest and greatest in marketing tools and tactics. He can be found on Twitter: @CjShaffer1.

Why Thinking Local for Your SEO Strategy Matters

It seems like everything is going local these days. After decades of shipping produce all around the country, local farming co-ops are popping up everywhere you look. It’s cool to “buy local.” In fact, it seems like the closer something is made to where it is sold, the more hip it is. As usual the […]

Metrics That Matter: Measuring Social Media

Chris Shaffer recently joined the team at Greener Grass Marketing as their Chief Inbound Strategist. He has worked with a variety of businesses in the technology, medical, education, and small business sectors. He is also a regular contributor to the Greener Grass Marketing blog, where he writes both standard content and a weekly column called […]