Rich DeMatteo

Balancing Organic Content with Paid Advertising

In the growing digital world, content promotion is crucial for any company wanting to strengthen visibility and drive traffic online. Because there are so many strategies and tactics out there, you may find it challenging to choose between investing in paid advertising like Google Ads or concentrating on organic approaches such as SEO. In reality, […]

The Top 3 Benefits of Inbound Marketing

Inbound Marketing, Marketing Strategy

With 74% of organizations relying on the inbound approach to their marketing, it is clear to see why businesses worldwide are considering adding this into their strategy. Before diving into the realm of benefits it can bring to your company, it is important to know what inbound marketing is.   What is Inbound Marketing? Inbound […]

5 Ways to Drive Social Media for Golf Courses

Golf course, social media

With the continued growth of social media, there’s no better time than the present to utilize the platform as a marketing tool for your golf course. We’re highlighting the top 5 ways to keep your social media practices on par.   1. Choose The Right Content To Post Choosing what to post is the most […]

How Facebook Reels Can Grow Your Business

No longer restricted to just Instagram, Facebook has given the green light to Reels globally on the platform. Studies show that users spend half their time on Facebook & Instagram watching videos, prompting Meta to expand the popular Reels feature from Instagram to Facebook as well. What does this mean for you and your business? […]

5 Strategies to Increase Twitter Engagement

Twitter is your go-to social media platform where you can join the conversation, expand your network, and stay updated on trending topics. Twitter connects you and your business with what’s happening in the world every day. While having followers on Twitter is important, they don’t mean much if they’re not engaging with your Tweets. The […]

Why you should use Pinterest in your Digital Marketing Strategy ~ Digital Marketing Services Philadelphia, PA

Pinterest marketing is extremely impactful. With over 433 million people on the platform, why wouldn’t marketers want to be on Pinterest? Pinterest is the most effective social platform for product knowledge and shopping inspiration. 83% of Pinterest users have made a purchase from content they’ve seen on the platform. So, how can your business use Pinterest […]

The Benefits of Social Media Marketing for a Small Business

It’s true that social media platforms are great marketing tools. However, you need a strategy. Without a social media strategy, your efforts will flounder. You’ve definitely heard of content marketing and inbound marketing as a business and website owner. They’re not identical, but they’re similar. An effective social media marketing plan needs content marketing. Content […]