LinkedIn is a powerful networking platform that allows users to communicate with others in a more professional setting than Facebook or Instagram. A business can use LinkedIn to build credibility, connect with other businesses, reach out to individuals in the workforce, and get traffic back to their website. However, remaining active on LinkedIn takes a […]
Category: How To
How to Use Pinterest Around the Holidays ~ Digital Marketing Services, West Chester PA
Most people don’t come up with holiday or seasonal gifts all on their own. People usually turn to search engines or social media platforms for ideas or websites to purchase products from. You first may think of Google, Instagram, or Facebook, but you do not want to overlook Pinterest. Pinterest is a visual search engine […]
LinkedIn is Adding New Features for Company Pages
LinkedIn continues to be a powerful social media platform for both businesses and individuals to take advantage of. The professional social network allows users to connect with businesses, potential employees or employers, search for jobs, and more. For companies, LinkedIn is a great way to build credibility, connect with other businesses and individuals in the […]
How to Increase LinkedIn Engagement ~ Digital Marketing Services West Chester, PA
The point of social media for all is to interact with one another, build relationships, and to communicate through photos, videos, and text. For businesses, the point of social media to do all the above while also promoting their products or services. Facebook and Instagram may first come to mind when thinking of social media, […]
5 Strategies to Increase Twitter Engagement
Twitter is your go-to social media platform where you can join the conversation, expand your network, and stay updated on trending topics. Twitter connects you and your business with what’s happening in the world every day. While having followers on Twitter is important, they don’t mean much if they’re not engaging with your Tweets. The […]
How to Improve your LinkedIn Business Profile ~ Digital Marketing Services Philadelphia, PA
Having an online presence is now crucial for your business to be successful. When I say, “online presence”, the first things that may come to mind are Instagram, Facebook, or your business’ website. However, don’t underestimate the power of LinkedIn. LinkedIn is a professional social network that allows users to connect with potential employers, search […]
How to Write a Good Twitter Bio ~ Digital Marketing Services West Chester, PA
Your bio is one of the first things people look at on any social media platform, Twitter included. As a business, your Twitter bio is where you make a first impression on potential customers, and obviously, you want it to be a good first impression. The goal is to make your bio intriguing and unique […]
How To Research Your Competitors on LinkedIn ~ Digital Marketing Services Philadelphia, PA
LinkedIn is a popular social network designed to build relationships between businesses, potential employees, and potential customers. LinkedIn is centralized around professional networking and building one’s career or business. However, we all know that LinkedIn is not a “rare find”. So, if your business is on LinkedIn, odds are your competitors are too. You will […]
How to Get Started on Pinterest ~ Digital Marketing Services West Chester, PA
Pinterest is a primarily visual platform where users create and share pins, idea boards, and shop. Believe it or not, Pinterest is a great social media platform for your business to use to reach new audiences and grow brand awareness. Pinterest can drive more traffic to your website and increase conversions and sales. Read about […]