Resource Type: Articles

Content Marketing vs PPC: Which Marketing Method Is Better For You?

When you’re searching for the best digital marketing plan for your business, you’re most likely making decisions based on the types of results you’ll see. In some cases, like when you’re just getting started, you may be more drawn to strategies that provide quick boosts in a short-term period. But if you’re a stable business […]

Case Study: How one social ad generated over $700K in revenue for this Haunted House

A little over four years ago, Bad Rhino was hired to build & execute the digital marketing strategy for The Bates Motel and Haunted Hayride.  Not only has this client been extremely fun to work with, we’ve also built strategies that have produced insane results. Below we’ll talk through a few of the challenges, objectives, […]

How To Increase Instagram Exposure

On any social media platform, the main goal for a company’s marketing strategy is to make the company “seen,” especially for big platforms like Instagram. Increasing Instagram exposure isn’t an impossible task; in fact, there are several steps you can take. Instead of waiting around to see if the algorithm happens to boost your content, […]

8 Ways to Boost Your Google Ranking In 2021

Google rankings are done by sorting through millions of results to find the ones that best fit what is being searched. Your site’s Google ranking is great indicator of how popular your site is, therefore having a higher ranking is very desirable. Even if you Google ranking is lower now, there are a number of […]

Facebook Moving in a New Direction

Facebook

CEO Mark Zuckerberg announced that Facebook is changing its name to Meta.Mark Zuckerberg announced on Thursday, October 28th, Facebook’s new name and direction as a company, fully committing to what they believe to be the future of technology. Zuckerberg refers to this growing world as the “metaverse,” hence aptly changing the Facebook name to ‘Meta.’ […]

Facebook’s New Name is now Meta

In order to “reflect its focus on building the metaverse,” Facebook has change its name to Meta. The change was announced and explained at the Facebook annual Connect Conference on October 28th. Facebook’s Metaverse The rebranding and renaming of the platform could also signify the company’s shift in how it operates. Recently, its focus on […]

Why is WordPress Website Maintenance Important?

When you spend time and money on something, like a car or a house, you make sure you do the required maintenance so everything runs smoothly. WordPress website maintenance works in a very similar way! Keeping up with updates, content, security and. functionality checks will help ensure the integrity of your site and steady traffic. […]

How To Use TikTok Video Editor To Get More Views

TikTok Video Editor Set Up Your Account To create a TikTok Ads Manager account and gain access to the video editor, go to ads.tiktok.com. You will go through a verification process and can then set up a profile with the information that you choose. Upload Your Creative Once you’re done setting up, click the +Create […]

YouTube Studio Adds New Features

  YouTube Studio added some new additions for creators this week. These updated options are now available for users to incorporate whenever they want. After teasing the feature last month, YouTube Studio will now be including a dark mode feature for all creators. Dark modes on editing software have been praised for reducing the blue […]