Resource Type: Articles

4 Steps to Understanding the Importance of Social Media in Online Marketing

Christopher is the founder of an online marketing company, specializing in Social Media Marketing. His interests include SEO, Social Networks, Affiliate Marketing, PPC marketing, and web development.   . . If you are an online marketer or someone who wants to leverage internet marketing, there will be a few tactics that you will want to […]

Bad Rhino Reading: 4 Tactics to Build Twitter Engagement

Website: Social Media Examiner  Article: 10 Twitter Tactics to Increase Your Engagement  Engagement is the bread and butter of Twitter. If you’re not getting it, you’re going to be going hungry. If your followers are not engaged with the content you are posting, your social media presence is futile. Here are 4 easy ways to build up your […]

Social Awareness on Social Media: Should a Business Be Involved?

What stance should your business take on social issues? We are constantly reading about social issues and awareness on various Social Media platforms. It’s not necessarily due to a rise in these issues, but the wider availability to hear and read about them online and in other media outlets. Social media gives the everyday user […]

Learning from Social Media Failures

The vast reach of social media often means it can help a brand make a huge impact, much like Oreo did when its marketing team posted a witty Tweet to correspond with a power outage during the Super Bowl. However, the pendulum of influence can also swing in the opposite direction, causing some brands to […]

3 Reasons You Should Still Advertise on Facebook

I think its safe to say social media is a big part of most people’s lives these days. Because of this, social media marketing is a huge part of any brand’s overall marketing strategy. Facebook has been the reigning king of social media for a while. However, recently the reach of business pages has severely […]

Let's Do Away with "Great Content"

It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the need to produce “great content.” When I read these posts, I get all kinds of how-to’s and suggestions […]

Bad Rhino Reading: 3 Time Saving Social Media Tools

Website: Social Media Examiner Article: 3 Social Media Tools That Help Marketers Save Time Why spend more time on your social media marketing when there are ways to make your it quicker? Here’s one reason: the budget. The answer to that lies within these 3 tools that will greatly lower your time spent working on your marketing (without breaking […]

Increase Engagement By Writing For Each Social Platform's Unique Audience

#472360975 / gettyimages.com You’ve done it, I’ve done it. We’ve all been guilty of it. We’ve mass-posted a single post to all of our social media channels. The same link, same image and same copy to accompany both. It may not seem like a big deal, but chances are the audiences on these social platforms […]

You'll Soon Be Using Your Twitter Timeline for Shopping

A “Buy now” button has appeared on certain tweets, starting this past Monday. In one example, if a person clicked on the buy now button, Twitter would direct them to fancy.com so they can buy the product they viewed. However, this button so far only appears on the mobile version of Twitter and not on the […]