It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the need to produce “great content.” When I read these posts, I get all kinds of how-to’s and suggestions […]
Website: Social Media Examiner Article: 3 Social Media Tools That Help Marketers Save Time Why spend more time on your social media marketing when there are ways to make your it quicker? Here’s one reason: the budget. The answer to that lies within these 3 tools that will greatly lower your time spent working on your marketing (without breaking […]
#472360975 / gettyimages.com You’ve done it, I’ve done it. We’ve all been guilty of it. We’ve mass-posted a single post to all of our social media channels. The same link, same image and same copy to accompany both. It may not seem like a big deal, but chances are the audiences on these social platforms […]
A “Buy now” button has appeared on certain tweets, starting this past Monday. In one example, if a person clicked on the buy now button, Twitter would direct them to fancy.com so they can buy the product they viewed. However, this button so far only appears on the mobile version of Twitter and not on the […]
EDITOR’S NOTE: This post first appeared on LinkedIn.com. You’ve put up a brilliant fight and the effort hasn’t gone unnoticed. However, the daily job of managing, monitoring, and creating content for your company social channels is a daunting challenge and quite frankly, your time is best spent elsewhere. Whether you’re a small business owner, a […]
Having your business on Facebook has become more mobile friendly. A lot of businesses have pages on Facebook for their companies and post things about their business on this page they created. Facebook is releasing an updated version of its Pages Manager Application that is accessible on both iOS and Android. The app itself is […]
While the use of infographics on the web seems to have exploded in 2010, they are, by no means, a new phenomenon. One of the earliest instances of the usage of an infographic dates back to 1858, in a report entitled, “Mortality of the British Army”, created by Florence Nightingale. They’ve been in use ever […]
What story does your brand tell? As a company, you may think you are the one who determines how customers view you, but in the reality of social media today, it is often the customer who determines what your brand says about you. Your brand image reflects the personality of your company or product. It gives […]
Annaliese Henwood is a marketing and public relations specialist with interest in making an impact for businesses and nonprofits alike. Annaliese can be found through her website, or you can join her on Twitter, Google+, and LinkedIn. Scenario One: You’ve convinced your superiors that a social media marketing plan is worth the company’s investment. You’ve developed a formal marketing […]