Challenges: While Bob Ross Inc. already had a large fan base and audience to target due to the popularity of Bob Ross, they had never run social ads before partnering with Bad Rhino. Bob Ross Inc. gained revenue only from organic search, royalties, etc., so the performance of social ads were unknown. Their internal marketing […]
Challenges: Bad Rhino entered this engagement without any previous performance data, as Radley Run had never run digital advertising campaigns before. This required the strategy to be built from the ground up, while competing in a highly saturated Pennsylvania market with multiple country clubs in close proximity. Launching the campaign in late summer and early […]
Challenges: Before Bad Rhino was engaged by DiCindio Law, the brand never had a complete digital marketing strategy. Any work done on their digital marketing previously was completed piece meal without a cohesive plan across the entire digital presence. Due to that, our team had limited information to work with and had to build a […]
Let’s Get Started Challenges: No original content or user-generated content strategy No prior data for paid ads and no tracking setup Lack of education in the fishing community about the Lawless Lures product Oversees knockoffs competing for their keywords Strategy: Bad Rhino implemented a consistent organic posting strategy to build an audience. Test content […]
Every year, The Bates Motel offers sponsorship opportunities to local businesses. For the cost of $500, the business’ banner would hang up along The Bates Motel fence for tens of thousands of customers to see during their busy haunt season. The $500 sponsored The Bates Motel and assisted with costumes, makeup, haunted attraction props, and […]
Strategy: Bad Rhino looked to Google Ads Performance Max Campaign to drive high-quality traffic using targeted keywords and a close proximity to Niko’s. Google Ads Results: While clicks are nice, we focused our conversion efforts on Store Visits, Asking for Directions, and Clicks to Call as those three will be the largest predictors of success […]
Challenges: When hired by Bad Rhino, this client communicated their need to ensure the social content plan included coverage on their most important tenants and the many events held at the shopping center. Along with gaining a clear picture on content, our client was also hopeful that our strategies would build growth and engagement. Strategy: […]
Challenges: Top Tier Plumbing relied on mostly referral customers to grow their business. Their competitors were outranking them on both Google organic search and in the Google Maps listings. There was no steady brand awareness online to generate additional revenue streams. Top Tier LLC’s Goals: Their goal in hiring Bad Rhino was to drive more […]
Challenges: TAC Mechanical relied heavily on existing customers, word of mouth, and referrals to fill their sales pipeline. With no steady flow of new cold leads, sales started to plateau and their business was not scalable. TAC Mechanical’s Goals: Their goals in hiring Bad Rhino were to drive more high-quality leads to their website and […]
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