Resource Type: Articles

Balancing Organic Content with Paid Advertising

In the growing digital world, content promotion is crucial for any company wanting to strengthen visibility and drive traffic online. Because there are so many strategies and tactics out there, you may find it challenging to choose between investing in paid advertising like Google Ads or concentrating on organic approaches such as SEO. In reality, […]

The Top 3 Benefits of Inbound Marketing

Inbound Marketing, Marketing Strategy

With 74% of organizations relying on the inbound approach to their marketing, it is clear to see why businesses worldwide are considering adding this into their strategy. Before diving into the realm of benefits it can bring to your company, it is important to know what inbound marketing is.   What is Inbound Marketing? Inbound […]

5 Ways to Drive Social Media for Golf Courses

Golf course, social media

With the continued growth of social media, there’s no better time than the present to utilize the platform as a marketing tool for your golf course. We’re highlighting the top 5 ways to keep your social media practices on par.   1. Choose The Right Content To Post Choosing what to post is the most […]

Google Business Profile FAQs

  What if I don’t want my business address visible to customers?  Some businesses, such as those in the plumbing industry, do not have physical storefronts they operate out of. Don’t worry, you can still create a manage a Google Business Profile. You will need an address for you to create and verify your business, […]

How Do I Post on Google Business Profile?

  Just like other social profiles, you can make posts on your Google Business Profile as well. Posts on your Google Business Profile are small icons that appear directly in your GBP on a search results page. Posting on your Google Business Profile makes your profile seem more complete and gives you the opportunity to […]

How Do I Get More Reviews on Google?

Google Reviews

Reviews have the power to make or break a business, so the more positive reviews you have, the better. 4 out of 5 Americans read customer reviews before making any purchase decision. Reviews, or testimonials, gives others the chance to hear feedback from real people who purchased your product or service. They give your product […]

How Does Google Determine Local Rankings?

Like every other social platform, Google has an algorithm to determine how businesses rank on results pages. When a customer searches for a product or service, it instantaneously ranks which results match best for that specific search. Google determines local results primarily based on three factors: relevance, distance, and prominence.  This is how Google Determine […]