Challenges: With a fairly large number of followers on both Facebook and Instagram, Empowers Africa’s engagement levels were lower and did not accurately reflect the size of their audiences. Bad Rhino wanted to grow their following and engagement to allow for more visibility from potential donors. Strategy: Bad Rhino suggested more frequent posting with […]
Challenges: The newly rebranded Niko’s Neighborhood Bar sought to attract a younger, more lively crowd through an improved marketing strategy. An audit by Bad Rhino found that their social media presence was fairly active but inconsistent with no clear target audience, and their Facebook page and Instagram profile had very few followers to receive any […]
Challenges: The market is saturated with larger sports betting brands and other online gambling communities that are already established. Sidelines didn’t have much of a community and had limited exposure on social media. Strategy: Bad Rhino implemented an organic posting strategy to build a consistent presence and build an audience throughout the year. Bad Rhino […]
Scenario: Bad Rhino was hired by Victory Brewing Company to lead digital strategy, train their existing team, and help execute on social media marketing. While working with Victory, our team was influential in building social media exposure in 2016 when they announced their alliance with Southern Tier Brewing under parent company Artisanal Brewing Ventures. Strategy: Perform […]
Challenges: Gone Country was new on digital marketing / ecommerce. Historically their revenue was generated from country music festivals across the country. The pandemic caused nearly all festivals to be cancelled. The entire business model had to be shifted if Gone Country was going to stay in business. Strategy: Sell hats online across Google, Facebook […]
Challenges: Marena was struggling to scale campaigns. Every time they attempted to scale, ROAS would significantly decline. They wanted to be able to predict growth and ROAS. Results not really want they wanted them to be. Strategy: Launch a cross-channel ecommerce digital marketing campaign. Identify key areas for growth and opportunity. Implement a full-scale digital […]
Challenges: While the Bates Motel & Haunted Hayride has a loyal following and a great seasonal business, they’ve shut down their social & digital strategy in the off season. This leads to a longer sales cycle when kicking off pre-sales and lower social engagement as the brand has been dormant for most of the year […]
Challenges: As a growing logistics company, R.A.S. was lacking a social media presence and B2B organic social media strategy. An audit by Bad Rhino proved that a complete overhaul of each social media channel and a focus on Linkedin was needed to drive the necessary awareness and engagement for an easier path to growth. While […]
Scenario: The Art of Medicine is compounding their own male hair loss formula and before launching, wanted to test the market through a social media campaign. Their budget for this campaign is minimal (up to $100) and the audience would start off with men in the Philadelphia area. Bad Rhino’s Suggestion: We decided that given […]
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