Scenario: Bad Rhino was hired by Victory Brewing Company to lead digital strategy, train their existing team, and help execute on social media marketing. While working with Victory, our team was influential in building social media exposure in 2016 when they announced their alliance with Southern Tier Brewing under parent company Artisanal Brewing Ventures. Strategy: Perform […]
Challenges: Gone Country was new on digital marketing / ecommerce. Historically their revenue was generated from country music festivals across the country. The pandemic caused nearly all festivals to be cancelled. The entire business model had to be shifted if Gone Country was going to stay in business. Strategy: Sell hats online across Google, Facebook […]
Challenges: Marena was struggling to scale campaigns. Every time they attempted to scale, ROAS would significantly decline. They wanted to be able to predict growth and ROAS. Results not really want they wanted them to be. Strategy: Launch a cross-channel ecommerce digital marketing campaign. Identify key areas for growth and opportunity. Implement a full-scale digital […]
Challenges: While the Bates Motel & Haunted Hayride has a loyal following and a great seasonal business, they’ve shut down their social & digital strategy in the off season. This leads to a longer sales cycle when kicking off pre-sales and lower social engagement as the brand has been dormant for most of the year […]
Challenges: As a growing logistics company, R.A.S. was lacking a social media presence and B2B organic social media strategy. An audit by Bad Rhino proved that a complete overhaul of each social media channel and a focus on Linkedin was needed to drive the necessary awareness and engagement for an easier path to growth. While […]
Scenario: The Art of Medicine is compounding their own male hair loss formula and before launching, wanted to test the market through a social media campaign. Their budget for this campaign is minimal (up to $100) and the audience would start off with men in the Philadelphia area. Bad Rhino’s Suggestion: We decided that given […]
Do you know what you were doing on September 4th, 2014? While I can’t tell you everything we did that day at Bad Rhino, I am 100% confident that we posted a Diamond Ring on Facebook for one of our clients. The Importance of Social Media Content Calendars One of our clients, a leading Jewelry […]
Let’s be honest, It’s been a rough couple of months for Snapchat. But we still have faith in the social media platform, and firmly believe that if you are not utilizing Snapchat for your social media strategy, you are missing out on major brand exposure! Now if you’re confused and are wondering how to incorporate Snapchat […]
As many newer breweries are learning, Great Beer is Not Enough, and without the right marketing strategy, your hoppy creation falls on few taste buds. Sure, a great product is number one, but to reach a truly targeted audience, you need to craft unique ads that appeal to the right beer drinker (yes, there’s a […]
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