Shane Jones

This is Monthly contributor Shane Jones currently works as the Senior Social Outreach Specialist at WebpageFX. With an unhealthy obsession with the Internet, Shane spends nearly all of his time blogging about social marketing, or occasionally sharing his opinions on his soccer news blog. On those rare moments when he's not behind a computer, Shane's either playing soccer, kayaking, or living out his bucket list. He can be found on Twitter: @ShaneJones15.'s page

5 Brands That Are Killing It on Pinterest

Posted in Case Studies, How To, Pinterest, Social Media Marketing on August 7th, 2015 by
5 Brands to Follow on Pinterest

If you thought Pinterest was mostly a tool for making people feel inspired about things from hairstyles to crafts, that’s a little short-sighted. It can also be a powerful marketing machine, as long as you have a thorough understanding of your product and audience. Here are five brands that are making Pinterest work wonders for…

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How to Optimize Your LinkedIn Profile

Posted in Case Studies, LinkedIn on June 8th, 2015 by
How to Optimize Your LinkedIn Profile

  LinkedIn is one of the most popular social networking site for professionals. It’s the perfect place to make new connections and further your career. However, you can only benefit from LinkedIn if you use your profile the right way. How do you optimize your LinkedIn profile to get most from it? What are prospective…

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How to Choose the Social Media Platform That’s Right for Your Small Business

Posted in How To, Social Media Marketing on May 14th, 2015 by
Choosing the right social media platform for your business

Social media is no longer something you can choose to be a part of or not; it’s a necessity. Whether you’re a small business or big, you absolutely need some kind of social presence. The problem is, there are so many networks out there it can be terrifying when you have to narrow things down,…

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How to Use YouTube for Your Small Business

Posted in How To, Social Media Marketing, YouTube on April 7th, 2015 by

While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017…

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The Power of Using Testimonials on Your Website – And How to Do It

Posted in How To, Social Media Marketing on March 5th, 2015 by
Screen Shot 2015-03-05 at 10.24.40 AM

If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers…

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How to Take Advantage of Current Events on Twitter

Posted in How To, Twitter on February 6th, 2015 by
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As the most effective social media platform to seize upon news and current events owing to its remarkable immediacy, Twitter has become the perfect tool for small business owners to take advantage of economies of scale and capitalize on their position within the marketplace. To understand how Twitter fits into the overarching timeline of reporting,…

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What to Expect in Social Media Marketing in 2015

Posted in How To, Social Media Marketing on January 16th, 2015 by

When you type the name of a business into your browser and hit search, what kinds of things come up? A Yelp profile? A Facebook page? Blog posts? A business website? Or all of the above? The answer is usually E. Regardless of what and how you manage your own business website, social media affects…

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Why You Should Be Using Images on Twitter

Posted in How To, Social Media Marketing, Twitter on December 22nd, 2014 by

When you sign onto Twitter these days, inevitably your feed that was once text-only is now covered with images. Images have become a staple of this communication, either as stand-alone tweets or to accompany a text tweet. Aside from Twitter, regardless of what social media platform you’re using, images accompany pretty much every other tweet,…

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Writing for Social Media Without Being Too Sales-Pushy

Posted in How To on November 6th, 2014 by
customer service

#124320732 / You’ve been writing that blog for months, but you haven’t made any traction. In fact, it seems like the stickiness of your posts is dwindling. The same holds true for all those tweets you’ve been pushing out. You know there’s a problem, but you can’t put your finger on it. After all…

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Making The Best Halloween Social Media Posts

Posted in How To on October 14th, 2014 by
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The holidays are a wonderful time to engage with your followers on your social media sites. Not only does it give you something to talk about on social media, but it’s a chance to plan contests, get to know your customers and encourage even more engagement than usual. Halloween is an especially fun holiday on…

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