Monthly contributor Shane Jones currently works as the Senior Social Outreach Specialist at WebpageFX. With an unhealthy obsession with the Internet, Shane spends nearly all of his time blogging about social marketing, or occasionally sharing his opinions on his soccer news blog. On those rare moments when he's not behind a computer, Shane's either playing soccer, kayaking, or living out his bucket list. He can be found on Twitter: @ShaneJones15.
Unless you’ve been living under a rock for the past few years, you probably know that social media has become immensely popular and relevant to the way companies do business. It’s becoming necessary for businesses large and small to have an active presence on social media sites. These sites allow companies to engage with consumers […]
Without a keyword plan, it’s hard to plan any online marketing or advertising initiative — nearly impossible. Inbound marketing, on Facebook or any other site, depends upon solid SEO, which is based on strategic keyword planning and usage. Content still matters, but if the right words aren’t used in that content, words and phrases that […]
Promoted posts have long been a staple on Facebook. They’re much more specific than a general ad, because they push people toward a single post that you’ve chosen to target for a reason. Perhaps you’re trying to spread the word about a sale, or maybe you’re really interested in getting customer feedback about an upcoming […]
‘Tis the season for sponsoring holiday-themed marketing campaigns. Undoubtedly your company has run such things before on Facebook and Twitter, but Twitter is also a great place for holiday-themed promotions, especially in the form of a contest. Pinterest has a very active, engaged audience, and during the holidays they’re in hyper pin mode, looking for […]
Connoisseur – the very word seems to imply a sophisticated collector, but in today’s day and age, the modern day connoisseur collects knowledge and shares it with their followers and fans. The newest connoisseur is one that shares their knowledge via social media sites and provides their followers with interesting content that they might not […]
Companies of all sizes understand the value of building a recognizable brand. Most also realize that social media can play a significant role in this process. Unfortunately, many companies struggle to actually execute and accomplish this goal. One of the most common stumbling blocks is trying to create a brand that’s both authentic and consistent. […]
Your business has worked hard to gain a following on many social networks. With social networks being a top priority with communication with your customers, you wouldn’t want to do anything to that would disrupt that following. That is why this blog post will be giving you tips on how to best manage your company’s […]
Are you having trouble with you regular marketing campaign? If you’ve been thinking about starting a new YouTube marketing campaign, this article will give you some tips to consider before you make that a reality. There is more than just posting videos to YouTube in order to actually have a successful marketing campaign on YouTube. […]
The highly publicized Graph Search from Facebook is still in its beta format and only released to select users. LinkedIn, the professional social network, has taken advantage of the Graph Search delay and put out their own new and improved form: a search called Unified Search. Unified Search allows LinkedIn users to find professional content […]
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