Truthfully, I’m tired of hearing “social media isn’t right for our business.” We’re past the days of thinking social media may be a good idea. Those who adopted social media into their business strategy are already moving on to bigger and better uses — such as using it for lead management. But for all of you […]
Category: Bad Rhino
Why Thinking Local for Your SEO Strategy Matters
It seems like everything is going local these days. After decades of shipping produce all around the country, local farming co-ops are popping up everywhere you look. It’s cool to “buy local.” In fact, it seems like the closer something is made to where it is sold, the more hip it is. As usual the […]
Taking Names and Staying Organized as Blog Manager
Let’s face it: we could all be a little more organized in life. This statement could be true for almost anyone, but it is especially true for those who work in the realm of digital media, whether you’re in charge of maintaining a blog or making sure your business has enough Facebook posts on any […]
NHL Team Takes Twitter Crisis Head On
We’ve all done it. That heart-wrenching moment when a social media channel manager realizes a tweet has gone awry. Maybe it was a direct message accidentally sent in the public stream, an update cut short because of an erroneous send, or in the case of the Calgary Flames’ SM Manager — posting an editorial about […]
FroNo: An Example of Poor Social Media at a Local Yogurt Shop
Frozen Yogurt and I have always had a nice relationship, but lately, the delicious treat has become a much bigger part of my life. Bad Rhino has recently landed a contract to manage social media for a Philadelphia Frozen Yogurt shop called So Fun! Frozen Yogurt. For the most part, researching campaigns, strategies, and the […]
How the New Jersey Devils Monetized Social Media
Ryan Bright is a sports writer and social media strategist with over a half decade of experience. The Philadelphia-native believes strongly in consumer engagement, hash-tags and hockey fights. Ryan currently freelances for Journal Register Company and CSNPhilly.com, and is seeking a position in the field of Social Media Marketing and Coordination. Connect with Ryan on […]
Is it worth hiring a social media agency?
UPDATED September 22, 2023 Executing social media marketing strategy takes a lot of time, effort and a creative skillset that not every business owner possesses. A small business owner can focus on running their business instead of wasting time and money on their social media efforts, you can let a social media marketing agency take […]
The Essential Do’s and Don’ts of Social Media Marketing
Let’s face it. Social media marketing has reached the mainstream. While most social media campaigns are not as generously funded as their offline counterparts in print and television, nearly every company now appears to be devoting time and resources to marketing their brands on popular social networks. Businesses large and small, from Fortune 500 corporations […]
Bad Rhino Social Media Marketing Agency
Welcome to the Bad Rhino Blog! My name is Rich DeMatteo and I am one of the Co-Founders of Bad Rhino, Inc. By now you probably have a few questions floating in your head. Questions like: What is Bad Rhino, Inc? What will you find here on the Bad Rhino Blog? Who writes blog posts […]